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GET TO KNOW: VISCOSE RAYON AS A TREND FASHION MATERIAL OF THIS CENTURY

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Indonesia is one of the producers of viscose rayon which is used as a current fashion t r end. Viscose rayon products exported from Indonesia can be seen on the  Indonesia Direct  platform. The history of viscose rayon was discovered in mainland Europe by a French scientist, Hilaire de Cahrdonnet in 1839–1924. Viscose rayon is used as an alternative to silk at a more affordable price. Viscose rayon underwent various developments until finally the German company Bemberg with Charles Frederic Cross, Edward John Bevan, and Clayton Beadle produced viscose and patented it in 1905 until it was launched on the market. The base of the company that produces viscose rayon is Asia Pacific Rayon (APR), located in Pangkalan Kerinci, Pelalawan Regency, Riau. APR is a fully integrated sustainable and environmentally friendly viscose rayon company in Asia. Indonesia as a producer of viscose rayon uses the slogan “Everything Indonesia” in its efforts to promote raw materials from Indonesia. Ac...

NY Now Digital Award: Know the Winners

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  “The NY Now Digital Market Awards provide an important opportunity for our community to recognize brands who have stood out for their innovation and design” -NY Now. Tag: NY Now Exhibition in New York NY Now is an American company based in New York that connects a brand with exhibitors and buyers. This company focuses on fashion, gift, handmade, home, sustainability, wellness, and more. At the start of this year, NY Now created NY Now Digital Award, an award for many brands which stood out with their innovation and design. The submis s ion closed on 21 January 2021. And, NY Now released the announcement of the winners. It consists of 4 categories: Best New Product Award, Emerging Brand Award, Sustainable Design Award, and Diversity Advocate Award. All winners of these four categories have plenty of magnificent capabilities that distinguish them from the others. There is nothing wrong with admiring their outstanding achievements. Prepare your coffee for some information about them...

Top 4 Indonesian Shoe Brands You Should Try in 2021

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We always know a lot of   shoe   brands, like Nike, Adidas, Puma, and so on, who have gone global in the international world. But have we ever thought about Indonesia’s local brands that are no less successful than these international brands? These local brands aim to maximize their popularity when competing with foreign brands that already have an overwhelming fan base, and bear their uniqueness, separating it from global products that were first able to enter the international market beforehand. 1. BRODO This shoe brand is   well-known in Bandung as a shoe brand that offers a classy look for men. Brodo is also recognized as a shoe company that determines the items to be durable to wear. This made Brodo himself chosen during the 2018 Asian Games as the Official Footwear Merchandise. (Source : Ussfeed) In fact, Brodo himself has also worked directly with the FTA Centre that used the material to train  Indonesian Direct  (ID) members on how to inspire Indonesia D...